River Valley Cycling Club is a small but growing bicycle club located in the Upper Mississippi River Valley are which spans North of LaCrosse Wisconsin up to Lake Pepin.  It is made up of cycling enthusiasts of all types.  The only requirement for entry is a love of cycling.  
Originally RVCC was established to be the club for Brone's Bike Shop race team.  The club members signed up with USA Cycling and competed in various cycling events mostly in the Midwest.  That is still the case and many of it's members compete in road, track, mt. bike and cyclocross events sanctioned by USA Cycling.  The club is now open to any and all who care to join and want to meet and ride with other like minded individuals.